Marketing funnels are basically plans created by companies on the basis of the AIDA model of marketing funnel which includes stages of the potential customer during their process of making a purchase or taking up a service, these stages includes Attention, Interest, Desire and Action stages which guide their potential customers through their journey of getting awareness about your brand to becoming your brand’s customer and even further to being your loyal repeat customer. With the use of marketing/advertising funnels, you can assess your customer’s purchase journey/stage in the funnel, pinpoint the crucial conversion points, and define the moment that matters to bring in ROI for you.

Having a complete digital funnel in your business helps improve the conversion rate, save your time, provide value to your clients, and identify more opportunities to reach and engage with your target audience.